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Channelling the riot grrrl spirit of generations past, Gemma Shane and Savannah Baker are the island gyals that are finally making footwear cool. Seen on the likes of Rihanna, Lana Del Rey, Rita Ora, Jungle Pussy, Azealia Banks as well as on the pages of Vogue, Nylon, iD, The Fader, and Refinery29, Pum Pum Gyal's candy coloured frilly socks bridge the gap between ragga cool and 21st century cutesy kitsch. Peeping out from trainers and stiletto heels alike, these socks are fit for every tribe. Feel the rhythm this season as Pum Pum Socks set the beat.